Full Proceedings [ ICEBIS 2025]

Individual Files (Reserach papers and Extended Abstracts)

1 The Role of Reverse Mentoring in Integrating  Generation Z into the Workforce 10
2 Exploring The Influence Of Colour On Consumer Buying Behaviour: A Qualitative Study of Gen-Z International Students in Thailand  

35
3 Impact of Blockchain on the Erosion of Trust in  Global Marketing Practices 55
4 Artificial intelligence (AI) Tools on Student’s Critical Thinking Performance 69
5 Applied Environmental Sustainability in Higher Education: From Project-Based Initiatives to Institutionalized Governance: The Case of Siam University 80
6 Workplace Conditions and Job Satisfaction Among Myanmar Migrant Workers in Thailand 87
7 Harnessing Agricultural Waste: Creating Sustainable Packaging from Rice Husk 103
8 A Smart Attendance Management System for Reliable Academic Record-Keeping at Siam University 119
9 Advancing Green Technology: Development of Solar-Powered Cooling System 130
10 The Influence of Personal Branding On Workplace Success: The Psychological Impact of Beauty, Charisma, And Self Presentation 144
11 Cybersecurity Risks and Data Privacy of the Digital Business Consumers in ASEAN 156
12 Impact of Artificial Intelligence Implementation on Sustainability in Colombo’s Business Process Outsourcing Sector in Sri Lanka 165
13 A Comparative Study of Service Quality and Consumer Satisfaction in Private and Public Banks Of Kegalle District 188
14 The Impact of Leadership Styles on Employee Turnover Intentions: A Case Study of XYZ Bank, Sri Lanka 217
15 Beyond Recovery: Charting Sri Lanka’s Path to Enduring Economic Prosperity 228
16 Drivers Of Spatial Change In Mangrove Ecosystems: An Analytical Study In Negombo Lagoon 248
17 The Impact Of The Marketing Mix On Business Growth: Empirical Evidence From SMEs In Sri Lanka 260
18 Examining the Relationship Between Visionary Leadership and Employee Commitment in Times of Economic Instability 273
19 Emic culture constructs in Central Asian organizations:  Exploring the role of Tanish-bilish in Uzbekistan 285